The FIFA World Cup is one of the world’s most recognizable sporting events, generating billions of dollars through sponsorships, licensing, broadcasting, merchandising, and related commercial activities. To protect the value of those relationships, FIFA aggressively enforces its intellectual property rights…
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Responding to USPTO Trademark Application Suspension Notices: Strategic Considerations for Applicants
When a trademark application is suspended by the United States Patent and Trademark Office (“USPTO”), the applicant should understand both the basis for the suspension and whether a response at that stage is advisable. This articles outlines the principal legal…
Fraud on the PTO: Understanding the Consequences and How to Avoid It
I often find myself speaking with trademark and brand owners about the importance of being honest and truthful when filing documents with the United States Patent and Trademark Office (USPTO). It may sound trivial to some, but I have this…
Overcoming Trademark Refusals Based on Surnames: Strategies and Legal Considerations
One common ground for refusal by the United States Patent and Trademark Office (USPTO) is that a proposed mark is primarily merely a surname under Section 2(e)(4) of the Lanham Act. In other words, incorporating a surname into a brand…
DeepSeek’s U.S. Trademark Battle: A Lesson in Brand Protection
DeepSeek, a Chinese AI company, has recently been in the news for many reasons. Now, DeepSeek is facing a trademark challenge in the U.S., highlighting a crucial lesson for businesses – securing intellectual property rights early is key to protecting…
Protecting Your Brand: How to Avoid Trademark Scams
It is important to protect your brand, but scammers are always looking for ways to trick business owners. Trademark scams are fake emails, letters, or invoices that look real. These scammers try to convince you to pay money for services…
Trademark Search
A trademark search in Ft. Lauderdale is an examination of different sources, including trademark databases, to establish whether a certain trademark or service mark (1) infringes on the rights of a prior user and (2) is eligible for registration with…
How to Select a Good Trademark
A trademark is one of the most important assets a business will ever own. A good trademark will distinguish a business from the competition. A poor trademark may lead to legal disputes and dull your marketing efforts. Following the guidelines…
Why Register Trademarks?
Businesses use trademarks and service marks to develop their brands and increase their market share. A trademark or service mark (also collectively known as marks) includes any word, name, symbol, device, or any combination thereof, used to identify and distinguish…