Trade dress refers to the look, shape, ornamental theme or color combination of a product or its packaging. When consumers distinguish a product from its competitor’s goods by the look of the product or by its packaging then the look or the packaging may be able to acquire trade dress protection. One example of trade dress is the Coca Cola bottle. The curved and ribbed shape of the old Coca Cola bottle has registered intellectual property protection. Fahey Business Law and Intellectual Property can advise you on how to best protect your product packaging.
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